Since July 4, 2008, 60 ambassadors (employees, environmental professionals and volunteers) have got together to meet amateur sailors at sea (as close as possible to the actual environment in question) to raise awareness about ecologically-sound behaviour : the need of water saving, why it is important not to scrape the sea floor hen anchoring, and the importance of using plant-based products when cleaning boats, doing washing-up and laundry...

In a nutshell, the aim is to change interlocutors into partners to favour the adoption of new eco-friendly behaviours. To keep their "good habits" amateur sailors will be invited to sign an ecological commitment.

At the same time and until late 2008, every Etamine du Lys washing-up liquid with lemon and mint (1 liter bottles) will carry a label promoting and explaining the operation. 10% of every bottle's selling price will be donated to the Ecogestes Mediterranée group.